Cross Our Hearts...

We understand how vital marketing is to your business and that in the end success with your marketing firm – as in most things – comes down to relationships. We’ve developed close, long-term relationships with our clients through an approach that is surprisingly simple, but also surprisingly unique in our field. The tenets below are ingrained into our company’s culture and by following them consistently Bluegill has retained over 95% of our clients over the last four years.

• Real, approachable, genuine, friendly, fun people - No stiff shirts. No pretense. No egos. We are all able to learn something.
• Think integrated - Think big picture, no matter how small the immediate project is.
• Keep in touch - Answer the phone. Return calls. We are in a relationship-based business. Proactive client communication is key.
• Take ownership - Take initiative. Take responsibility.
• Sweat the small stuff - Pay attention to detail.
• Access to everybody - No heirarchy. A pizza, not a club sandwich.
• Be honest. If necessary, brutally honest, with our clients and ourselves - No rubber stamps. No cookie cutters.
• Put the creative staff at the table with the client – no middleman filters - You’ll work directly with the staff responsible for your account.
• Keep your edge – We stay immersed in the latest issues in our fields, from communications trends to IT developments. Our learning curve never stops.
• Keep it simple – Sometimes clients need year-long marketing plans with research, budgets, timelines, and deliverables, but sometimes clients just need a brochure. Don’t build a mountain out of a molehill, but know when you really need that mountain.
• Be goal, research, and results-driven – Bringing a business mind-set to a creative field can be challenging. We understand that no matter how attached we might be to a creative approach, if it does not meet the goal of the project or does not yield results, it’s time to rethink. In our field creativity serves business, not vice versa.
• Listen up - We’re smart enough to know what we don’t know. That’s why regardless of the scope of work, our efforts always begin with listening – a lot of listening. We learn something new everyday. After all, it’s your story, not ours.