One of the top 20 healthcare consulting firms in the country, PYA has been a Bluegill client for more than six years. Over the course of the firm’s 25-year history, marketing had become inconsistent or non-existent as company divisions were each responsible for marketing their own services. The result was a brand with a great story nobody was telling.
It's tempting to jump right into work on the parts of your business everyone sees, but it's what happens below the surface that makes all the difference.
A revamp (and re-focus) makes the Chamber’s new web presence stand out.
Your success is directly linked not just to what you do, but WHY you do it.
Bluegill practices integrated marketing communications, and counsels clients ranging from startups to multi-million dollar organizations. We create sound advertising, promotion, direct marketing, online, and social media programs that effectively persuade everyone from consumers to experts in industries including healthcare, finance, real estate, transportation, and non-profit organizations.
We question everything. Then we find the right answers for you. That's what make our programs so effective.
And our clients so successful.
Some of you may know, I’m collaborating on an entrepreneur’s guide to digital marketing for Mcgraw-Hill. When it’s completed later this year, the other co-authors and I hope it will serve as a map to navigate the thicket of digital … Continue reading
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If your business uses the digital medium to market itself, chances are it has many different entities floating around the web, say a company website, blog, YouTube channel, Facebook, Twitter, and LinkedIn profiles. While it’s important to cast a wide … Continue reading
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Fried-Day is Bluegill’s way of blowing off steam for the week. For all you cubicle conquistadors, desk jockeys, pen pushers, you Milton’s and Dilbert’s, and all other interweebs, sit back and enjoy. Yesterday, the office left the pond for a … Continue reading
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On April 22, I hosted a Google+ Hangout with fellow social media practitioners, Sean McGinnis, Eric Pratum, and Rosemary O’Neil. The panel discussed Search Engine Optimization in a world where the amount of web content is expanding like never before. … Continue reading
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